# Vision & Strategy

[Vision & Strategy](https://iits-consulting.de/en/services/product-strategy-management/vision-strategy)

## Vision & Strategy

Ambition becomes direction. We help you decide the right thing to build, build it right, and turn it into value you can measure.

Market and competitive analysis, discovery workshops, OKRs and value stream thinking. We turn that vision into an instrument you can steer by.

[Get in touch](https://iits-consulting.de/en/contact/index.md)

[See our work](https://iits-consulting.de/en/our-work/index.md)

Our Technology Partners

## TRUSTED BY TEAMS AT:

Deutsche Telekom

Uniper

GOLDBECK

PwC

Vattenfall

Schwarz Gruppe

Cornelsen

Meridiam

## **What does Vision & Strategy mean to us?**

Most strategies fail not on the concept but on the handover. On the moment a good plan turns into concrete product work. That is exactly the pivotal point where we come in. We develop your product vision together with you, translate it into clear, measurable goals and stay with you until it becomes visible in the product.

### Market & competitive analysis

We analyze where you really stand in the market. Which competitors are relevant, which customer groups cannot yet be served and which developments will matter over the next one to two years.

### Discovery workshops

In focused workshop days we bring all the relevant people together. From hypotheses and risks we build a shared, overarching understanding of your topic. We look at the whole journey, from the customer request to the delivered result.

### Product vision & positioning

We support you in developing a vision that is short and concrete enough to serve as a basis for prioritization decisions. This also includes a positioning that feeds directly into sales ambitions, focused marketing and targeted recruiting.

### Rollout & support

We help you formulate a first set of objectives and key results that become a firm, established part of your everyday work. An experienced coach stays close by through the first cycles, and gladly beyond, with practical advice.

## Benefits of our Strategy Team

Instead of a finished slide deck, we leave behind a strategy your team can keep working with on its own. Because we build software ourselves, we only propose paths that can actually be implemented, and we leave a capability behind, not a dependency.

### Documented product vision & positioning

A shared reference point for everyone.

### Prioritized strategy on a single page

Including what you deliberately choose not to do.

### Impact oriented roadmap

One measurable goal per time horizon.

### Strategy from a single source

Strategy, analysis, product management and development from one team, with no friction between advice and delivery.

### A clear AI perspective

Where AI creates real value in your product and where it does not.

[Send Inquiry](https://iits-consulting.de/en/contact/index.md)

## How we work with you

### Discovery-Workshop

We bring all the relevant people around one table, form transparent hypotheses and create a shared target picture.

Step 01

### Market & competitive analysis

We pin down your position with facts. Alongside competitors, this includes the market segments and the shifts of the coming months.

Step 02

### Vision, positioning & roadmap

We shape a vision people can remember, then map it to the outcomes you want and the investments beneath them.

Step 03

### Support the first cycles

We accompany the first two OKR cycles until the steering holds without us.

Step 04

## How AI supports our work

AI is part of how we work, not a separate chapter. In strategy work that means two concrete things. We use AI to broaden the analysis, for example through market and competitive scanning, synthesizing interviews and testing assumptions faster than a team could by hand. On top of that, we examine where AI delivers clear added value in your product. Unused data is one of the four hurdles we notice most often.

## Our Work

[Fibre Rollout Contract Management for Broadband Services](https://iits-consulting.de/en/portfolio/fibre-rollout-contract-management-for-broadband-services/index.md)

The development of a central, audit-proof contract management system for fibre rollout, including transparent document storage, deadline tracking and a KPI dashboard.

[Web-Based Order Management for Construction Sites](https://iits-consulting.de/en/portfolio/web-based-order-management-for-construction-sites/index.md)

The transformation of an old desktop application into a web-based construction order management system, including functional enhancements.

[View all](https://iits-consulting.de/en/our-work/index.md)

Strategy is not a slide deck. It starts with the real customer problem, gives teams direction and only succeeds once its value becomes measurable in the product.

Sarah Lössner

Head of Product Strategy

## Ideas become impact.

Want to make something happen? Let us start together.

[Get in touch](https://iits-consulting.de/en/contact/index.md)

[See our work](https://iits-consulting.de/en/our-work/index.md)

AVG. RESPONSE TIME \< 1 BUSINESS DAY