Great software lives or dies on how it feels to use, and that part is a craft of its own. For years, iits-consulting has built the systems while 8reasons Digital shaped the way people move through them, side by side but under different roofs. Today that changes: 8reasons Digital, a German UX agency known for taming some of the most complex interfaces in European enterprise, is now part of the iits Group, joining iits-consulting and MxD Advisory.
Two halves of the same problem
Some of the best software barely gets used. The idea is right and the tech is solid, and still people quietly work around it, because it is confusing to navigate or a chore to look at. The gap is rarely the code. More often it is everything wrapped around it: how a product looks, how it moves, whether anyone wants to open it a second time.
That is the gap 8reasons Digital has spent years closing. They start from research rather than opinion, prototype before a line of code is written, and turn old, overloaded systems into something people can move through without a manual. iits-consulting has been building the software underneath that kind of work for just as long. Making it one group was the obvious next step.
What the iits Group looks like now
With 8reasons Digital on board, the group brings together two halves of the same product: design at 8reasons Digital and custom software development at iits-consulting. A product can start as a rough idea and a user interview and leave as a scaled system running in the cloud, without being handed between separate vendors who have never met.
For the people 8reasons Digital and iits-consulting already work with, the teams and the faces stay the same. What grows is the range: more of the journey handled in one place, with fewer handovers and less lost in translation between the people who design software and the people who build it.
Design and delivery, finally on the same team.
About 8reasons Digital
8reasons Digital is a German UX & UI design agency specialising in complex user interfaces for corporates and enterprises across B2B and B2C. From its Munich origins and its Berlin team, the remote-first studio covers UX strategy, UX research, UX conception, UI design, and design systems, with a focus on making old, overloaded systems modern and usable. Its work spans household-name corporates and public-sector organisations. 8reasons Digital is part of the iits Group.